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Could Your Phone Open Up a New World of TV Entertainment? TECHNOLOGY 

Could Your Phone Open Up a New World of TV Entertainment?

Smartphones have revolutionized how we access media. It is thanks to these devices that we are able to enjoy high quality videos on the go. A huge number of people do not only use these devices for usual communication, but also to do other tasks that were earlier performed on computers.

Smartphone usage is set to rise and according to a report, about two-thirds of the global population will be using smartphones in the next few years. Experts and analysts claim that it will lead to an overhaul of the mobile market in terms of apps and available services.

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The Paradigm Shift is Already Here

As the number of mobile subscribers goes up, this will bring about changes in how we access and consume entertainment and news. Media groups will have to bring about innovative ways to connect to the mobile customer and tailor their content according to the change in demand. Consumers will be paying for the content, but the major change that content producers have to get used to isthat customers will become discerning in what they pay for. Customization will be the name of the game, the control over what content to view is ultimately transferred to the consumer.

In the past the consumer had to pay for pre-packaged bundles (set of channels, newspapers, single albums with fixed set of tracks, etc.) that media companies offered. The paradigm shift with smartphones puts the power in the hands of the consumers.

Mobile Screens have taken Time away from TV

The television will experience a major shift. Content distribution and marketing techniques will both see an upheaval as the number of Internet connections rise. The revenue streams from advertising on digital platforms will increase as compared to advertising on traditional cable and broadcast channels.

The change in viewer trends will obviously cause a shift in advertiser trends. For the modern consumer the difference in digital vs. non-digital content is almost irrelevant. It’s believed that the medium will change but the essence will remain the same. Content distributors, media owners and advertisers will still compete for the viewer’s attention, no matter which screen they are viewing.

The TV industry will now have to come up with a mobile-first strategy if it wants to survive the new wave of mobile consumers. Just having a digital strategy will not keep them ahead of the competition, the first screen that services usually get exposure on is the mobile screen.

Some services, like DirectTV, are already offering a combination of television and smartphone access. This is probably the best option for people who access their media on smartphones and also prefer to have the same content available on their television and other devices. Check out the list of cities with DIRECTV availability and get your subscription now.

Major Streaming Services

Online media streaming services such as Netflix have increased their reach. The company recently announced an expansion and now offers its services in more than 200 countries all over the world. Other major television and media streaming services include:

■     Hulu

■     Amazon Instant Video

■     iTunes

■     Sling TV

■     Vudu

■     Google Play

The consumers of today is social and increasingly mobile. They want interactivity, speed and customization. Media creators and distributors need to realize that this change is inevitable and should plan accordingly. Having a good relationship with the end users is what distinguishes the big-time media players.

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