The story of Apple TV is an interesting one, and the advent of this technology represents a brand new chapter in the way businesses can reach their target demographics. Unlike the iPhone or the iPod, it took Apple TV awhile to get its brand recognition out there. Digital media is now ubiquitous, but for a long time, personal computers and cellphones dominated accessibility for how we engaged with digital media. After the successes of Chromecast and Netflix, interest in media streamers increased and so too did Apple TV sales by proxy. Apple decided to redesign and completely retool its Apple TV platform and in 2015 we saw the fruits of its labor — the 4th generation Apple TV.
One of the biggest developments is the implementation of Siri, a built-in “intelligent assistant” that enables users to speak natural language voice commands in order to operate the Apple TV and its apps. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, customers keep finding more and more ways to interact and use the technology. Siri can be used to search via voice for movies and TV shows on iTunes, Netflix, HBO, Hulu, and Showtime, with more services to be added over time. Siri has been designed to understand when a user says, “Show me animated family movies “, or “Comedies with Zach Galafianakis“, or even, “Show that Modern Family episode with Edward Norton”. If Siri can help people find the shows they want to consume, how long until ‘she’ can be programmed to help people find the products and services they want to consume?
With Apple’s new tvOS, third-party developers now have the opportunity to bring new experiences to the big screen. For publishers and businesses, tvOS enables full control over the monetization of video advertising served through the OTT device for the first time. Imagine the voice of Siri pleasantly suggesting and recommending apps based on users’ pre-existing profiles. If you want to broaden your business’s advertising model, now is the time to develop an app for Apple TV, and the right app developer can help you design and implement a forward facing app that will put you in touch with customers in ways never before imagined. At Clearbridge Mobile, a Toronto-based app development firm, there is more focus than ever before on updating pre-existing technologies to allow for optimal app delivery.
By building codebases that can be leveraged to build different apps that include integration for Apple TV, the UI/UX team works with clients to implement and improve existing designs and experiences. By continuously improving development philosophies, Clearbridge Mobile, and other app developers like them, is able to deliver game changing opportunities for businesses to connect with potential customers.
Like any new platform, it’s going to take developers some time to get a feel for the device and it’s going to take users a while to get to know what kind of apps and games they want on the device. Clearbridge Mobile offers Apple TV development services through the development of proprietary apps that serve the dual function of offering users premium services, while also helping acclimatize them to the new Apple TV platform. According to many experts, once those two things come together, it’s likely the Apple TV will be the greatest computing platform for the living room you’ve ever seen. This offers companies a fantastic opportunity to integrate their brand with the unique platform on offer at Apple TV, long before the market becomes saturated.