It’s on Twitter; it’s on Google Plus, it’s everywhere on the Web now. The freaky story of the death of mobile browsers has left all smartphone users agape with surprise. Actually, according to a tweet by the reputable mobile analytics company Flurry, people spend 86% of their time on apps. On comparison only 14% of the time is spent on mobile browser, which was 20% the previous year against 80% of mobile app usages.
Tweet from Flurry is the reason for so many hullabaloos about the dying mobile browser. However, on close observation it is evident that today there are apps for almost anything under the sky and above it. And this is perhaps the reason the internet people have started accessing mobile apps more.
According to the published data by Flurry, people are increasingly using mobile phones more often. What was just 4 minutes of mobile phone usage per day, turned to an average of 2 hours and 42 minutes per day within a year! However, mobile browser usage remained as low as just 22 minutes per day and the rest on mobile applications.
Why are users turning away from browser use?
Today, almost all the mobile applications allow the users to browse the Internet. You can access various data from an app or can go to the Web to look for the desired data and information. So, it can be said that mobile app users are turning away from mobile browsers like Safari and Google Chrome and are bending towards applications.
App vs. Mobile browser development companies
Today, the app development companies that are trying to reach out to customers are paying attention to customers’ tendency to use application rather than web browsers. They are planning their marketing and designing strategies accordingly. However, the companies that are focusing on the development of web and web based service are at risk. In this scenario there is a disadvantage in presentation to users. Moreover, problems will also arise in terms of development by web services.
A mobile web browser promotes access for everyone, the application model of smartphones hands the gatekeepers the power of exploring and access. Thus, the service providers can beholden their platform tools, policies and rules. However, all three of these elements can change with little or no notice. So, if you want to reach out to your potential customers better, you must build and distribute applications. But in such a scenario you may have to accept Google and Apple as third party service providers in creating a relationship with customers.
What customers think?
As compared to web services, customers prefer application interfaces. They find them more productive and creative than the former. Mobile applications give then an overwhelming user experience. Therefore, most of the smartphone customers are going gaga over application usage.
What the future holds?
All those who swear by mobile browsers must not worry. Mobile app and browser users have their own reasons, which will keep the browsers active throughout. Both apps and browsers have their own disadvantages and advantages. Hopefully, mobile browser companies and developers who are targeting open Web, come up with something innovative, which will again make the mobile browsers as attractive as application. May be, “mobile browser app” is the future.
Author’s Bio: Martha is a freelance content writer who prefers using video dictionary apps to hone her English writing skills. She loves travelling and works for underprivileged children on weekends.